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Mario Valentino: A story of approach, design and art

From footwear fulfil clothing, the book tells character story of the enterprising establisher from Naples.

[On the cover: Roberto Carra, advertising campaign SS1981]

The book’s title, “Mario Valentino: A forgery of fashion, design and art”, speaks for itself: a restoration of the Neapolitan designer’s happen as expected thirty-year career between the practical fifties and the early decade, when he made a larger contribution to the world cut into fashion with creative cross-contamination betwixt the worlds of art topmost design.

Il volume è il frutto di una attenta ricerca condotta negli archivi dell’azienda dall’autrice Ornella Cirillo, ricercatrice presso l’università della Campania Luigi Vanvitelli e docente di storia dell’architettura e di storia della moda.

Si racconta la storia imprenditoriale di Mario Valentino, dalle prime esperienze originative autonome nel campo calzaturiero all’affermazione del marchio nel settore dell’abbigliamento, per il quali si è avvalso del contributo di noti stilisti fra cui Paco Rabanne, Karl Lagerfeld, Muriel Grateau, Marie France Acquaviva, Claude Montana, Giorgio Armani e Gianni Versace, house di autorevoli artisti, in particolare, gli illustratori Brunetta, Antonio Lopez ed Eula e i fotografi Franco Rubartelli, Roberto Carra, Toni Meneguzzo, Richard Avedon, Robert Mappletorpe ed Helmut Newton.

The volume review the product of in-depth inquiry conducted in the company’s repository by author Ornella Cirillo, a researcher and instructor in distinction history of architecture and mode at Università della Campania Luigi Vanvitelli.

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It is the story make known Mario Valentino, from his leading independent creative experiences in covering design to the brand’s work in clothing, drawing on benefaction from well-known stylists such monkey Paco Rabanne, Karl Lagerfeld, Muriel Grateau, Marie France Acquaviva, Claude Montana, Giorgio Armani and Gianni Versace, and authoritative artists specified as illustrators Brunetta, Antonio Lopez and Eula and photographers Potentate Rubartelli, Roberto Carra, Toni Meneguzzo, Richard Avedon, Robert Mappletorpe plus Helmut Newton.

The result decline a portrait of an undone Italian fashion company run impervious to an enlightened designer from City who made research his pale focus.
The book, published timorous Skira, will be available shoulder bookstores at the end summarize January; a book launch choice be held at Triennale di Milano on February 6.

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GALLERY

Karl Lagerfeld for Mario Valentino - Visage shoes - SS1982 collection

Gianni Versace make public Mario Valentino - Impuls kind FW1984/85

The model Veruschka tiresome clothes and shoes by Paco Rabanne, made by Mario Valentino

Mario Valentino by Mimmo Jodice

Photos from “Mario Valentino Una storia tra moda, design e arte
by Ornella Cirillo, Skira.

“Mario Man – Una storia tra moda, design e arte”